03

Blue Jays

For the 2023 season, the Toronto Blue Jays refined their visual identity to coincide with the move into a revitalized Rogers Centre. Centered on a disciplined use of the chevron graphic, the system delivers a cohesive and flexible brand across print, digital, and broadcast, celebrating the players, the stadium, and the fans at the Next Level.

An out of home campaign that was a home run

The design is crafted with a balanced use of the vibrant colour palette, refined typography and layouts for the hundreds of elements needed to bring the live experience to life. It underpins the Blue Jays brand and enhances the game.

The design is crafted with a balanced use of the vibrant colour palette, refined typography and layouts for the hundreds of elements needed to bring the live experience to life. It underpins the Blue Jays brand and enhances the game.

MERCH

Wearing our heart on our sleeve

SET DESIGN

SET DESIGN

Taking the players to the Next Level

Taking the players to the Next Level

More works

Kiss 92.5

Branding

Kiss 92.5

Branding

United by Sport

Campaign

United by Sport

Campaign

Sonic

Branding

Sonic

Branding